Case Study: Luxury Rigid Box Production for Samsung Galaxy 

Uncategorized
gz | 09/2025

Twelve years ago, Samsung Electronics partnered with GZ to produce luxury rigid packaging for the highest-end Galaxy phones and tablets sold across Europe. This case study examines how the collaboration delivered on Samsung’s requirement for just-in-time solutions—reducing inventory investments and enabling rapid product launches — while ensuring uncompromising quality.

PROJECT BACKGROUND 

  • Client: Samsung Electronics, Mobile Devices Division
  • Product: Luxury rigid boxes for premium Galaxy devices
  • Initiation: The project was launched by GZ, responding to Samsung’s needs for flexible, reliable packaging.
  • Scope: Fulfilment of packaging for all of Samsung Europe’s flagship launches.

CHALLENGES
Samsung sought a packaging partner capable of: 

  • Delivering just-in-time logistics to minimize inventory and support frequent, rapid launches of new phone and tablet models.
  • Maintaining 100% consistency in quality with every shipment.
  • Adapting quickly to new designs and specifications, reflecting the premium brand image of Galaxy devices.

SOLUTION
GZ responded by implementing advanced automation and process control: 

  • Automated production lines for high-precision rigid boxes, guaranteeing luxury design and flawless finishing.
  • Quality control at every production phase, ensuring zero tolerance for defects.
  • Just-in-time logistics, enabling accurate, scheduled deliveries to Samsung’s European distribution centres, reducing inventory costs.
  • Collaborative design-process, where designers and engineers work jointly on each new launch to tailor packaging to evolving product specifications.

RESULTS
Over the eight-year partnership: 

  • On-time delivery was achieved for all major Galaxy product launches, supporting Samsung’s rapid go-to-market strategy while eliminating inventory bottlenecks.
  • The collaboration consistently strengthened Samsung’s premium brand perception in the European market.
  • The partnership grew to accommodate additional product lines and new market needs.

LESSONS & BENEFITS

  • Long-term cooperation facilitated ongoing process optimization and significant cost reductions.
  • Packaging quality proved essential to enhancing perceived product value and customer satisfaction.
  • Just-in-time logistics maximized efficiency, minimized inventory, and enabled Samsung to launch products rapidly without compromising standards.

CONCLUSION

The success of this twelve-year case study demonstrates that technological precision, reliable just-in-time logistics, and design excellence—initiated by GZ—can enable a long-term, mutually beneficial partnership between a packaging specialist and a global technology leader, with outstanding results for both parties.

For media Contact